Damn Smart Marketing for
Independent Hoteliers

Market your independent hotel like an International chain.
Get better reviews. Book more loyal guests.
Finally have the time and income to take your own vacation!

Learn More!

Increase the Value of Your Hotel Room Nights – For Free

Increase the Value of Your Hotel – For Free

How much do you charge for a room night?

Here's how to charge more

“People cannot accurately assign monetary value to something, they can only discern whether one thing is more valuable than another.” – Blair Enns

If there’s nothing on your rates to compare to on your site, she will be forced to look somewhere else for this comparison.

Keep Reading… Increase the Value of Your Hotel Room Nights – For Free

Kudos! Summer Vacation Package

Kudos! Summer Vacation Package allows you to give our guests the perfect summer vacation experience by positioning your independent hotel as the right choice for
Make your independent hotel the home base for the perfect summer vacation.

Kudos! Summer Vacation Package gives your hotel summertime specific:

> Summer Vacation Packing Checklist PDF
> Local Activity and Event Listings PDF
> Where To Eat Recommendations PDF
> Vacation Planner PDF
> 1,000 word HOT Summer Travel article for use on your blog, in emails, or used as a script while your guests are on hold.
> Pre-Vacation email template
> Post Checkout email template
> All customized with your hotel logo and contact information
> Instructions and marketing tips for usage

Keep Reading… Kudos! Summer Vacation Package



Kudos! is a collection of seasonal based guest communications designed to positively engage your guests, before their vacation, and elicite positive social feedback after they check out.

Kudos! quarterly packages allow hotels just like yours to benefit from glowing social proof with minimal effort.


Each Kudos! package delivers a package of customized marketing communications above and beyond the marketing used by larger chain hotels.

When you register for the Hot Florida Vacations Kudos! program, you receive professionally designed, customized marketing, ready for use to interact with guests.

> Pre-vacation email communications
> Customized travel PDFs
> Travel tips PDFs
> Seasonal, local customized content for posting on social networks
> Content for your hotels website to improve SEO
> Post vacation emails
> Post vacation surveys

Kudos! packages help guide your guests before their vacation, and help them focus on the positive events of their vacation afterwards.

Keep Reading… Kudos

Hi, I'm Darren

I turn smart, independent hoteliers
into damn smart, no-vacancy,
guest booking machines, who take
their own vacations too!

Get Working!

It's time to work on your hotel marketing. Pick a class below and get started right away!

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About Damn Smart Marketing

Damn Smart Marketing is a boutique hotel marketing service provided by the marketing powerhouse, Empowwwer Business Marketing. We take on just a few – established hotelier clients – each year for hotel marketing and consulting. If you’re a hotelier who eagerly needs more guests on a consistent basis… who needs better online reviews… who is ready to build their own guest attraction machine and stop relying on OTAs…

…then joining the Damn Smart Marketing program may be the best business decision you ever make.