Damn Smart Marketing
Blog for Independent Hoteliers

Get Damn Smart Marketing ideas and insights for your independent hotel.


Four Steps to More Room Nights – Be Prepared for 2018

four steps to get more hotel room night bookings


How Will You Get Your Hotel Booked Solid?

  • Are you guaranteed your regulars will return?
  • What if they want a new experience?
  • Do you have a village?

Before we step into high-season, consider these four assets you already have, that will get you more room-nights booked in 2018.

I work with independent hoteliers and vacation property managers to help them increase their room night bookings. Consistently I find that small, independent hotels make similar, costly mistakes and miss out on countless bookings as a result.

It’s like they are grasping at reeds as they sink into a pond –
hoping anything will help them breathe.
It’s Loony Tunes.

I also see opportunities for more bookings that don’t require spending paid advertising or giving away your profit to OTA’s. They’re about redirecting focus on assets you already have in your possession.


1. Use Your Existing Guests

Keep Reading… Four Steps to More Room Nights – Be Prepared for 2018

Increase the Value of Your Hotel Room Nights – For Free

Increase the Value of Your Hotel – For Free

How much do you charge for a room night?

Here's how to charge more

“People cannot accurately assign monetary value to something, they can only discern whether one thing is more valuable than another.” – Blair Enns

If there’s nothing on your rates to compare to on your site, she will be forced to look somewhere else for this comparison.

Keep Reading… Increase the Value of Your Hotel Room Nights – For Free

About the Author

Many times small changes in focus can promote a remarkable amount stability and consistent booking.

If your hotel is hurting from a lack of consistent guests and you're ready to talk about adjusting your marketing focus, contact me for a free 45 minute strategy session.

My mission is to help small hoteliers remove the uncertanty of operating an independent hotel so that you too can take a vacation.

Schedule a FREE, no strings attached, call with me, Darren Farris, at (727) 537-9802

Contact Darren here

Hi, I'm Darren


I turn smart, independent hoteliers
into damn smart, no-vacancy,
guest booking machines, who take
their own vacations too!

Get Working!

It's time to work on your hotel marketing. Pick a class below and get started right away!

Want More FREE?

Join the Damn Smart Marketing list.
Get free marketing tips and 15% off everyting in our store! (That's Damn Smart!)

About Damn Smart Marketing

Damn Smart Marketing is a boutique hotel marketing service provided by the marketing powerhouse, Empowwwer Business Marketing. We take on just a few – established hotelier clients – each year for hotel marketing and consulting. If you’re a hotelier who eagerly needs more guests on a consistent basis… who needs better online reviews… who is ready to build their own guest attraction machine and stop relying on OTAs…

…then joining the Damn Smart Marketing program may be the best business decision you ever make.

Join Our Newsletter

Get Updates, Upcoming Themes Info, and Our Great Deals!